This Volkswagen Original Parts commercial lets viewers know that their autos use only authentic parts for their vehicles with this hilarious text messaging video.
Instead of typing in "Boss, I wish I had your wit," in an iPhone text message, the "wit" is replaced with "wife." The ad is quick and quirky and Volkswagen's main message is not to settle for alternatives. The commercial does a great job at taking the effects of predictive text and re-appropriating them to get their message across.
Implications - The featured commercial takes a common mistake that many consumers make when texting and alters it to sell a product. Businesses should consider how the use of humor and familiarity can be used to market a product and gain the attention of consumers.
Key Themes Behind This Trend
- Humorous Advertising
- Businesses can leverage humor in their ads to engage consumers and stand out from competitors.
- Authenticity in Marketing
- Highlighting the use of authentic and original parts can appeal to consumers' desire for quality and reliability.
- Re-appropriation of Cultural References
- Reinventing common mistakes or familiar situations creatively can create memorable and effective ads.
Where This Applies
- Automotive
- The automotive industry can adopt humorous and authentic advertising campaigns to build brand loyalty and differentiate from competitors.
- Telecommunications
- Telecommunication companies can explore re-appropriation of texting or communication mishaps to promote their services or products in a unique way.
- Advertising and Marketing
- The advertising and marketing industry can learn from the Volkswagen commercial's use of humor and familiarity to create compelling campaigns for their clients.
