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86 Body Image Campaigns

From Self-Esteem Boosting Bags to Realistic Beachwear Advertisements

— November 7, 2013 — Fashion
This collection of body image campaigns demonstrates the desire for beauty to be marketed in a more realistic way. In recent years the advertising and fashion industry have both come under fire for marketing an unhealthy image, especially to young women. Companies like Dove have become famous for implementing body-positive campaigns promoting 'real' beauty. Whether it is an ad campaign, a photographic series or a specific product, these various body image campaigns are all devoted to a specific view of the human body.

Many of these campaigns look at using plus size models on the fashion runway or banning models that are considered too skinny. Some are meant to raise awareness around photo retouching and the effect photoshopping and airbrushing can have in magazines, especially when it comes to celebrities. Others are extreme products meant to enhance a specific body part, or diminish it, for those who have complaints about their bodies.
6.8
Score
Popularity
Activity
Freshness
82
Body Image-Focused Blogs
Body Image-Focused Blogs
Vogue Italia Dedicates Its Efforts to Fighting Eating Disorders Online
<
81
Guerilla Stunt Webinars
Guerilla Stunt Webinars
Dove Hosted a Q&A Webinar to Take the Audience Behind the Scenes
<
80
Self Esteem-Boosting Bags
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
<
79
Button-Covered Body Campaigns
Button-Covered Body Campaigns
The 'Aishti Fall/Winter 2013' Campaign is Surreal and Shocking
<
78
Touching Beauty Perception Sketches
Touching Beauty Perception Sketches
The Dove Real Beauty Sketches Campaign is Heart-Wrenching
<
77
Bare Skin Celebrity Covers
Bare Skin Celebrity Covers
Gisele Bundchen for Vogue Italia June 2013 Showcases Her Natural Beauty
<
76
Pro-Eating Disorder Petitions
Pro-Eating Disorder Petitions
Vouge Italia Wants to Stop 'Pro-Ana' Sites with This Campaign
<
75
Socially Conscious Cartoons
Socially Conscious Cartoons
These Isaac Burton Pieces Convey Social Commentary
<
74
Incomplete Elliptical Reflectors
Incomplete Elliptical Reflectors
The Ego Mirror Design Looks Like Molten Metal
<
73
Curvaceous Cover Shots
Curvaceous Cover Shots
The Vogue Italia June 2011 Issue Advocates for Plus-Sized Beauty
<
72
Super Skinny Ad Bans
Super Skinny Ad Bans
Drop Dead Ads Banned by ASA for Featuring Too-Thin Model
<
71
Paint Splattered Body Illustrations
Paint Splattered Body Illustrations
Work by Tomas Markevicius is Color Blocked Genius
<
70
Manthem Ads
Manthem Ads
The Dove Men+Care Commercial Draws on the Male Psyche
<
69
Grotesque Plasticized Celeb Sculptures
Grotesque Plasticized Celeb Sculptures
These Acrylic Paint Sculptures Feature a Human Underneath
<
68
Pro-Age Theatre
Pro-Age Theatre
Dove Body & Soul Play
<
67
Confidence-Seeking Promotions
Confidence-Seeking Promotions
The Dove 'Who Inspired You?' Campaign Encourages Self-Esteem
<
66
Orthorexia: An Obsession With Healthy Eating
Orthorexia: An Obsession With Healthy Eating
<
65
Hilfiger Fragrance Inspired by Real Women
Hilfiger Fragrance Inspired by Real Women
Documentaries Inspire Dreaming
<
64
Candid Camera Advertising
Candid Camera Advertising
Beauty is From Within
<
63
Proposed Ban on Under-16 Models
Proposed Ban on Under-16 Models
Fallout from Size 0 Continues
<
62
Queen Star Blames Women for Anorexia On The Catwalk
Queen Star Blames Women for Anorexia On The Catwalk
<
61
Personal Diary Beauty Ads
Personal Diary Beauty Ads
Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
<
60
Self-Esteem-Promoting Restaurants
Self-Esteem-Promoting Restaurants
'Beautiful' Women Get Free Meal at Brazilian Restaurant Spoleto
<
59
Depth of Beauty Pageant
Depth of Beauty Pageant
Where Inner Beauty Counts
<
58
Ad-Slandering Street Art
Ad-Slandering Street Art
Hamburg Photoshop Street Art Reminds You of the Power of Photoshop
<
57
Gutsy Marketing
Gutsy Marketing
Metamucil Wants to Appeal to Younger Crowd
<
56
Body-Loving Designer Exhibits
Body-Loving Designer Exhibits
The Alaïa. Azzedine Alaïa in the 21st Century Exhibition
<
55
"Flawed" Models In Demand
"Flawed" Models In Demand
Blemishes Are Beautiful
<
54
Superwoman Syndrome
Superwoman Syndrome
Perfection Pursuit Causes Anorexia
<
53
Fashion Designers Issue Guidelines for Models Just Before NY Fashion Week
Fashion Designers Issue Guidelines for Models Just Before NY Fashion Week
<
52
Conceptual Body-Altering Attire
Conceptual Body-Altering Attire
The Beauty Pressure Collection Catalog by Katie Witham is Artful
<
51
Love Your Body Day
Love Your Body Day
Latest Evolution in Dove's Campaign for Real Beauty
<
50
Obsessive Cosmetic Surgery Inforgraphics
Obsessive Cosmetic Surgery Inforgraphics
This Girls Cosmetic Surgery Operations Chart is Shocking
<
49
Digitally Made Models
Digitally Made Models
H&M Website Uses Completely Computer-Generated Models
<
48
Symbolic Hair Photoshoots
Symbolic Hair Photoshoots
Flair 'Maybe She's Born With It' is Inspired by Ambitious Shampoo Claims
<
47
Eating Disorder Inspired Creativity
Eating Disorder Inspired Creativity
SpoonFed Art
<
46
Diversified Body Positive Campaigns
Diversified Body Positive Campaigns
The Debenhams High Summer Look Book Forgoes Traditional Models
<
45
Viral Beauty Campaign
Viral Beauty Campaign
Dove Self-Esteem Fund
<
44
Real-Sized Female Mannequins
Real-Sized Female Mannequins
The Ahlens Mannequins Markets a Healthier Ideal for Beauty
<
43
DIY Body Airbrushing
DIY Body Airbrushing
Tattoo Spray
<
42
Anti-Airbrush Guerrilla Marketing
Anti-Airbrush Guerrilla Marketing
The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
<
41
Employees as Models
Employees as Models
Ann Taylor LOFT Facebook Page Responds to Fans' Request for "Real Women"
<
40
Model-Free Magazines
Model-Free Magazines
Germany's ‘Brigitte' Magazine Bans Professional Models
<
39
Bangkok Butt Enhancements
Bangkok Butt Enhancements
Rear Boosting Thai Surgery
<
38
Lacquered Body Casts as Jewelry
Lacquered Body Casts as Jewelry
Bizarre Sensual Accessories by Naoko Ogawa
<
37
Automatic Photo Retouching Software
Automatic Photo Retouching Software
<
36
Human Form Art Books
Human Form Art Books
Doppelganger Features the Latest Trends in Human Depictions
<
35
Pro Skinnyvertising
Pro Skinnyvertising
Shocking TV3 America's Next Top Model Ad Seem to Promote Anorexia
<
34
Private Part Celebrating Commercials
Private Part Celebrating Commercials
The Mooncup Commercial Takes Viewers to a Special Place
<
33
Miss England Told to Gain Weight
Miss England Told to Gain Weight
Next Miss World To Have Curves
<
32
Digital Liposuction
Digital Liposuction
Watch a Woman Drop 6 Dress Sizes
<
31
Distorted Facial Portraits (UPDATE)
Distorted Facial Portraits (UPDATE)
A Surreal Portraiture Series from Guim Tió Zarraluki
<
30
Madrid Bans Skinny Models From Catwalk
Madrid Bans Skinny Models From Catwalk
<
29
Gaunt Girl Depictions
Gaunt Girl Depictions
Benat Olea Renders Characters in a Stylishly Skinny Manner
<
28
Fake Muscle Captures
Fake Muscle Captures
The Kurt Stallaert 'Bodybuilders World' Collection is Macho
<
27
Full-Figured Fashion Blogs
Full-Figured Fashion Blogs
Anticode is an Online Community in France Devoted to Plus Size Models
<
26
Real Beauty
Real Beauty
Dove Video Shows Evolution from Real Woman to Billboard Model
<
25
"Real Women" Portraiture
"Real Women" Portraiture
The Chance Portrait Series Captures Beautiful Women of All Shapes
<
24
Fierce Fashion Armor
Fierce Fashion Armor
These Stylish Accessories Are Chainmail Chic
<
23
Untouched Beautography
Untouched Beautography
What You See is What You Get with the Jodi Bieber 'Real Beauty' Series
<
22
Life-Sized Barbie Dolls
Life-Sized Barbie Dolls
Galia Slayen Builds Barbie for National Eating Disorder Awareness Week
<
21
Figure Pitting Fashion
Figure Pitting Fashion
‘One Size Fits All' in V Magazine Inflames the Skinny vs Plus-
<
20
Manorexia
Manorexia
Anorexia Strikes Male Models
<
19
Size Zero Models Banned By Unilever
Size Zero Models Banned By Unilever
<
18
Self-Loving Campaigns
Self-Loving Campaigns
The Marie Claire Body Issue Appreciates Every Human Form
<
17
Nudity-Encouraging Bathroom Decor
Nudity-Encouraging Bathroom Decor
This Get Naked Art by Happy Wallz Dares You to Bare It All
<
16
Stars Sans Photoshop
Stars Sans Photoshop
Elle France Shows Natural Female Beauty
<
15
Real-Sized Catwalk Models
Real-Sized Catwalk Models
'Plus Size' Models Give Life to Mark Fast During London Fashion Week
<
14
Body Image Photography
Body Image Photography
Gavin Bond Spoofs Fashion Industry Weight Obsession
<
13
Fuller Bodied Icons
Fuller Bodied Icons
Average Sizes Return to Runways
<
12
Plus Size Magazine Covers
Plus Size Magazine Covers
The Vogue Italia Full-Figured Cover is a Welcome Surprise
<
11
Positive Body Image Photography
Positive Body Image Photography
Vogue's Annual Shape Issue 2009 Features 8 Beautiful Bodie
<
10
Unrealistic Body Charts
Unrealistic Body Charts
This Graphic Explores Whether a Barbie Doll Body is Realistic
<
9
Australia's Next Top Model Debate
Australia's Next Top Model Debate
Is Alice Burdeu Too Skinny to Compete?
<
8
Realistic Beachwear Advertisements
Realistic Beachwear Advertisements
Jennie Runk for H&M Puts an Average Size Girl in the Spotlight
<
7
Eating Disorder Inspired Fashion
Eating Disorder Inspired Fashion
‘Sexy Anna Rexia' Dress
<
6
Eating Disorder Guerrilla Campaigns
Eating Disorder Guerrilla Campaigns
Bulimia Vomit Stickers for ProMadchen
<
5
Revealing Iconic Doll Realities
Revealing Iconic Doll Realities
Mexico Artist Eddi Aguirre Shows Barbie Without Makeup
<
4
Disfigured Lingerie Models
Disfigured Lingerie Models
Victoria's Secret Photoshop Failures Catch the Public Eye
<
3
Personality Disorder Photography
Personality Disorder Photography
The Daniel Regan typeB Series Explores Mental Health Issues
<
2
Models With Belly Flab
Models With Belly Flab
Lizzie Miller Nixes Airbrushing & Goes Au Naturale in Glamour
<
1
Glamorizing Diverse Body Types
Glamorizing Diverse Body Types
Plus Size Models Galore Appear in Glamour Magazine's October Issue
<