Incomplete Elliptical Reflectors

The Ego Mirror Design Looks Like Molten Metal

The Fetiche brand design duo Carolina Armellini and Paulo Biacchi created a limited edition mirror design called Ego Mirror for Brazil’s Artimage gallery.

Left incomplete and distorted with a stained and almost polluted look around the edges, each looking glass looks as though it is slowly melting down, trying to fill up its elliptical frame. The top half is all that is left, partially intact, showing just the face and head of the viewer to put the focus on identity and self-image. Custom-made using specially formulated chemical compounds, each mirror is different than the others in the collection for a unique perspective every time.

The Ego Mirror design is unconventional in its molten design, offering a distorted personal perspective.

Distorted Mirror Designs
Designing mirrors with distorted images and unique shapes, disrupting traditional mirror use and creating an experience.
Customized Mirrors
Creating unique, custom mirrors using specially formulated chemical compounds, giving each mirror a personal touch and disrupting traditional mass production.
Limited Edition Mirrors
Designing and producing a limited number of mirrors for exclusive distribution, creating a sense of rarity and exclusivity.

Who This Affects Most

Home Decor
Creating unconventional mirror designs for home decor, disrupting traditional mirror use and allowing for unique experiences in personal spaces.
Art Collectors
Appealing to art collectors with limited edition mirror designs, disrupting the traditional art market and offering exclusive, unique pieces.
Interior Design
Incorporating unique, customized mirrors into interior design, disrupting traditional decor and opening up possibilities for personalized spaces.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 86%
Freshness 8%

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