Even though there has been a big push to focus on 'real' women in fashion and advertising, it's still encouraging to see artists like Jodi Bieber embrace it as well. For the Jodi Bieber 'Real Beauty' series (not a very original title, but it gets the point across), women are asked to flaunt their stuff in front of the camera.
What I truly admire about the Jodi Bieber 'Real Beauty' series is that each photo remains untouched. Essentially, what you see is what you get.
Key Themes Behind This Trend
- Real Beauty Photography
- There's a growing market for photography that embraces the natural beauty of people without heavy editing or retouching, creating an opportunity for photographers to explore raw, unique styles of photography.
- Body Positive Movement
- As more people call for inclusivity and acceptance in the media, there is a growing trend towards creating content that embraces all body types, creating an opportunity for body positive brands and campaigns.
- Authentic Advertising
- With a growing skepticism towards traditional advertising, there is a rising demand for authentic, unfiltered ads that showcase real people and products, presenting an opportunity for brands to create campaigns that focus on realness and authenticity.
Where This Applies
- Photography
- Photographers can capitalize on the trend towards real beauty photography by using unique, unfiltered styles in their work, catering to clients looking for more authentic human representation.
- Fashion
- The body positive movement presents an opportunity for fashion brands to showcase their products on models of all shapes and sizes, allowing for greater inclusivity and acceptance in the industry.
- Marketing
- The trend towards authentic advertising provides an opportunity for marketers to create more genuine, relatable campaigns that resonate with consumers and build brand loyalty.
