With most ads these days resorting to the quick fix of using sex (it does sell) and shock-factor; it is nice to see those who think outside the box and create a campaign that smartly reflects the selling point of the product.
In order to highlight the fact that White Babyface by Smooth E works from within the skin, the campaign uses three spots in "candid camera" style that show a made-up situation (old cleaning lady dropping the dishes, guy at train station who keeps sneezing, a little cat stuck on the tree) where people just stare and get annoyed, then one girl offers her help and shows her inner beauty (helping collect the dishes for the old lady, offering tissue to the sneezing guy, getting the stuck cat down.) That's when the candid camera guy tells her that she's been punk'd and that "Real beauty comes from within, White babyface by Smooth E with Melawhite, natural extracts clarifies to enhance the beauty from inside. Because true radiance shines from within..."
The three spots run consecutively as to create the effect of a real candid camera show.
Check out another creative outside-the-box campaign :
Candid Camera Advertising
More Stats +/-
Branded Kids Smartwatches
Futuristic Car-Inspired Fashion Shows
Premium Freshly Packaged Coffee
Custom Cupcake Dispensers
Equality-Driven Audio Professional Databases
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Beauty is From Within
- By: AymanMar 29, 2008