Dove Body & Soul Play

 - Apr 17, 2008   Updated: Aug 11 2011
References: doveplay & culture-buzz
Dove is known for creating emotionally touching ads, particularly for those included in the Real Beauty campaigns. Dove's latest addition to break traditional beauty stereotypes is a play called Body & Soul.

The theatrical production features 12 "real women," none of whom have any modeling or acting experience, and all of which are over 45. The goal of the play is to "help change the way society thinks about beauty and aging."

Implications - Despite the fact that auditions are now over, women in the general public still have an important role to play -- Canadian women are being encouraged to host "Pro-Age" parties, where women engage in real conversations about their bodies, imperfections and all.

Kudos to Dove for aiming to improve women's self-esteem.