The 'Aishti Fall/Winter 2013' campaign by Sagmeister & Walsh uses materials such as beads, strings and sequins in order to create fantastical photographs. The women are completed coated in black and orange materials, adding texture and surrealism to the portraits.
The photos represent the luxury of the brand as the materials show the detail and the care that goes into making the fashion pieces. With black backgrounds, the materials stand out because of their texture and intricacy. The model's blue eyes glow, despite being completely covered from head to toe in buttons.
The 'Aishti Fall/Winter 2013' campaign focuses on the human body and how materials are used to decorate the natural canvas to add elegant and shocking details. The campaign reveals that fashion advertisements can be more effective when astounding visual photos are taken rather than simply focusing on the fashion pieces themselves.
Key Themes Behind This Trend
- Fantastical Photography
- Opportunity for photographers to explore unconventional materials and textures to create visually stunning and surreal images.
- Material Innovation
- Fashion designers can experiment with unconventional materials such as beads, strings, and sequins to add unique texture and intricacy to their pieces.
- Visual Impact Advertising
- Brands can create more effective and memorable fashion advertisements by focusing on visually stunning and awe-inspiring photographs rather than solely showcasing the fashion pieces.
Where This Applies
- Photography
- Photographers can tap into the trend of using unconventional materials in their photoshoots to create unique and visually captivating images.
- Fashion Design
- Fashion designers can leverage material innovation by incorporating unconventional materials like beads, strings, and sequins into their designs to create more intricate and textured fashion pieces.
- Advertising
- Advertisers can adopt a strategy of visually impactful and surreal photography in their fashion campaigns to create a stronger and more memorable brand image.
