The Dove Men+Care Commercial Draws on the Male Psyche

 - Jun 22, 2010
References: & adrants
The ninety-second Dove Men+Care commercial, the "Manthem," goes through fast frames from the birth of a man's life to what I suppose is something similar his midlife crisis.

The tag line, "Be comfortable in your own skin," smells very similar to the company's female counterpart, the Dove "Campaign for Real Beauty." With the help of Ogilvy, the Dove Men+Care commercial touches on what gendered social pressures do to the male psyche, which hopefully pressures you to buy their product.