American actor Isaiah Mustafa helped rebrand Old Spice with his hilarious 2010 ad spot, “The Man Your Man Could Smell Like.” Now, 10 years later, the iconic figure is back with a new message, this time with a futuristic twist.
Now aiming to target gamers, this clever ad addresses the largely male population with wit and charm. The ad transports the spokesperson inside of nostalgic games, addressing the camera directly as he tries to appeal to the girlfriends of gamers. The fun and whimsical animated spot will appear in gaming and mobile ads, seamlessly targeting the intended demographic with a witty approach.
The ad humorously opens with the words "Hello ladies, does your man smell like a captain?"
Image Credit: Old Spice UK and Ireland