The Flair 'Maybe She's Born With It' editorial is a visual treat inspired by the ambitious beauty claims made by shampoo companies. Titled after the annoyingly catchy Maybelline jingle, which essentially encapsulates the purpose behind the magazine spread, the photoshoot revolves around iconic symbol cutouts filled with glossy locks of hair. From stars to exclamation points and even an ampersand, the still life images lampoon these products’ promises.
Orchestrated and shot by photography duo Jenny Van Sommers and Rachel Thomas, the Flair 'Maybe She's Born With It' editorial is incredibly minimalist. Aside from the graphic shapes and shiny hair, the images are simple and stark white. Nevertheless, as It's Nice That notes, it is an "effective way of ribbing the hysteria surrounding body image issues and various brands’ promises of salvation."
What's Driving This Trend
- Graphic Symbol Images
- The use of graphic symbol images in photoshoots creates a visually captivating aesthetic and offers an opportunity for brands to communicate their messaging in a unique way.
- Minimalist Photography
- The minimalist approach to photography allows for a focus on key elements, emphasizing the message or product being showcased.
- Satirical Advertising
- The use of satirical elements in advertising campaigns provides an opportunity to critique societal trends and challenge traditional marketing methods while engaging with consumers.
Who This Affects Most
- Beauty & Personal Care
- In the beauty industry, the use of symbolic hair photoshoots can disrupt traditional beauty advertisements and create memorable and thought-provoking visuals.
- Fashion & Photography
- In the fashion and photography industries, the incorporation of minimalist styles and graphic symbol images can help brands stand out and create a unique identity.
- Marketing & Advertising
- In marketing and advertising, using satirical elements can provide a refreshing and attention-grabbing approach to campaigns, captivating audiences and sparking conversations.
