"Don't text and drive" is a message that should be drilled into drivers' heads. For this series of advertisements, Ogilvy Cape Town created posters for Volkswagen to keep this message ever-present in the minds of cellphone owners.
The ads make reference to the autocorrect feature on the iMessage chat. Sometimes words are suggested if a spelling error is made. These ads take a darker twist on the autocorrect concept, changing a text like "I'll be there in a while" to "I'll be there in a wheelchair." This is a grim reminder of the lifelong repercussions that could happen if you divert your attention away from the road. The campaign is simple and a powerful way to communicate the "don't text and drive" message to drivers prone to distractions.