Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Alberta Office of Traffic Safety Campaign Shows 'Crotches Kill'

 - Feb 28, 2013
References: redtheagency & ibelieveinadv
The caption for the Alberta Office of Traffic Safety ad campaign starts with, "We know what you're doing down there." If it weren't for the familiar glow on the drivers' faces, people would have had to drag their minds out of the gutter. If this ad does its job, that will hopefully be the only thing that needs dragging out of a gutter...or a ditch.

Created by RED The Agency, an ad agency based in Edmonton, Canada, the Alberta Office of Traffic Safety ad campaign boldly states, "Crotches Kill." Of course, it isn't referring to the crotch itself, but what rests on the crotch to stay out of sight. It goes on to read, "Sending even the shortest text takes your eyes off the road for five seconds--enough to do a lifetime of damage."