Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Fiat Linea's 'SMS' Campaign Reminds You to Keep Your Eyes on the Road

 - Aug 26, 2010
References: fiatlinea & adsoftheworld
The Fiat Linea's ads for anti-texting and driving casually remind drivers to avoid texting and driving and in this case, use the Fiat Linea's SMS voice reader instead. The ads feature SMS texts that have been written into various surfaces to demonstrate the dangers of texting and driving.

You could run into a car, a transport truck or even a tree. The Fiat Linae's ads are attention-grabbers, showcasing that anything can happen when your attention is diverted from the road.