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47 Creative Baby Marketing Techniques

From Wholesome Newborn Branding to Infantile Water Ads

— October 19, 2013 — Marketing
When it comes to catching the attention of viewers, showcasing an ad that is either humorous or heartfelt is key, and these creative baby marketing techniques have utilized infants in unique ways to make an impression on consumers.

While utilizing baby images or references were traditionally used for products geared toward that infant demographic, nowadays marketers are incorporating babies as a way to sell a variety of other products, simply because infants are widely regarded as cute and adorable. By showcasing babies in ads performing humorous activities or saying preposterous things, marketers are able to create an impressionable ad that people will remember for a while to come.

From mirroring infant image ads to inner child t-shirts, these creative baby marketing techniques will surely have viewers amused by the innocent yet comical references.
4.1
Score
Popularity
Activity
Freshness
46
Adorable Baby Facts Promos
Adorable Baby Facts Promos
Father Explains Facts of Life Imaginatively in the KIA Super Bowl Ad
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45
Adorable Ovum Aromas
Adorable Ovum Aromas
Infanti Eau de Parfum Encapsulates the Sweet Smell of Baby
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44
Adult-Armed Baby Ads
Adult-Armed Baby Ads
The Oral-B Stages Campaign Promotes Teeth-Brushing for Infants
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43
Babies as Stockholders
Babies as Stockholders
E-Trade Channels the Power of Cute
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42
Clever Childish Branding
Clever Childish Branding
The Grown Up Chocolate Company Packaging Celebrates Your Inner Child
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41
Branded Toddler Puzzles
Branded Toddler Puzzles
Who's the Target Market?
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40
Clapperboard Nap Campaigns
Clapperboard Nap Campaigns
The Heinz Golden Sleep Ads Show Sleeping in Action
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39
All-Day Diaper Commercials
All-Day Diaper Commercials
Huggies 'Best Seat in the House' Campaign Highlights Brand Quality
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38
Baby Rockstar Ads
Baby Rockstar Ads
The Lucas Savelli Campaign Envisions Celebrities Before They Can Talk
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37
Photoshopped Celebrity Baby Ads
Photoshopped Celebrity Baby Ads
This Ad for the Sun UK Spoofs Grown-Up Celebrity Babies
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36
Branded Baby Suits
Branded Baby Suits
The iPood Makes Your Baby an Apple User Before He/She Can Walk
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35
Cheeky Diaper Ointment
Cheeky Diaper Ointment
Bad Ass Booty Balm
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34
Mirroring Infant Image Ads
Mirroring Infant Image Ads
This Evian Babies Commercial 'Baby & Me' Brings Back Dancing Tots
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33
Devious Babysitting Campaigns
Devious Babysitting Campaigns
The Cape Town Fish Market Ads Warn Against Leaving Your Kids at Home
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32
Eco-Friendly First Aid
Eco-Friendly First Aid
The Duck Duck Green Apothecary Kit Keeps Kids Covered On the Go
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31
Childlike Character Packaging
Childlike Character Packaging
This Krc&Ko Branded Merchandise is Aesthetically Appeasing
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30
Wholesome Newborn Branding
Wholesome Newborn Branding
BornFree Packaging Embraces Ideals of Health and Eco-Friendliness
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29
Vibrant Kid-Centric Packaging
Vibrant Kid-Centric Packaging
Little Duck Organics Use Dinky Toys as Inspiration for Branding
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28
Yesteryear Infant Portraits
Yesteryear Infant Portraits
These Achim Lippoth Baby Photos Give Baby Ads a Vintage Look
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27
Anti-Aging Sleepvertising
Anti-Aging Sleepvertising
This Comforta Mattresses Campaign Markets Sleeping Like a Baby
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26
Adorable Animal Advertising
Adorable Animal Advertising
The 'Chofitol' Natural Digestive Ads are Two-Sided
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25
Adorable Model Mom Ads
Adorable Model Mom Ads
The Tiffany & Co Fall 2011 Campaign Features Doutzen Kroes and her Baby
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24
Drooling Drunken Baby Ads
Drooling Drunken Baby Ads
Keep the Infants Away From L'universe de Chocolat
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23
Friendly Bear First Aid
Friendly Bear First Aid
The PolarAid Kit Aims to Help its Human Users and a Population of Animals
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22
Baby-Proofed Company Credentials
Baby-Proofed Company Credentials
Hip Baby Business Cards Have Corner Guards
<
21
Breakdancing Baby Videos
Breakdancing Baby Videos
The Tony Kelly American Apparel Ad is Hilarious and Enthralling
<
20
Adorable Baby Ads
Adorable Baby Ads
The Gerber 'United Babies' Commercial Features Stop-Motion Infants
<
19
Messy Baby Advertisements
Messy Baby Advertisements
The Olvarit Babyfoods Commercial Brings Tots to a Fancy Restaurant
<
18
Badass Baby Campaigns
Badass Baby Campaigns
The Harley-Davidson Ads Illustrate the Spirit of the Motorcycle Company
<
17
Inner Child T-Shirts
Inner Child T-Shirts
These Evian Baby Inside Tees Show Off the Wearer's Eternal Youth
<
16
Sailboat Soap Branding
Sailboat Soap Branding
Petit Bateau Packaging Embodies a Floating Bath-Time Form
<
15
Denim Diapers
Denim Diapers
Huggies Little Movers Jeans Diapers Make Your Baby a Trendsetter From Birth
<
14
Baby Boxing Rings
Baby Boxing Rings
The Guy Mezger Combat Sports Club Ads Attract Inherent Fighters
<
13
Moody Baby Marketing
Moody Baby Marketing
These DBI Federal Childsurance Ads Urge You to Care While They're Cute
<
12
Infantile Water Ads
Infantile Water Ads
'We're All Babies Inside,' Evian Advertising Campaign Proclaims
<
11
Rollerblading Baby Ads
Rollerblading Baby Ads
Evian Takes Living Young to a Whole New Extreme
<
10
Cartoony Baby Food Branding
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
<
9
Cute Cutout Branding
Cute Cutout Branding
Eroski Diaper Packaging Can Contribute to the Decoration of Your Nursery
<
8
Tattooed Baby Ads
Tattooed Baby Ads
The Playtex Binky Campaign Targets 'Difficult Little People'
<
7
Baby Booze Bottles
Baby Booze Bottles
Utopia Rebrands Popular Liquor Bottles into Infant Products
<
6
Speeding Babies
Speeding Babies
HP 'Happy Baby' Commercial Promotes ePrint Convenience
<
5
Bearded Baby Advertising
Bearded Baby Advertising
The Okuma 'Born to Fish' Campaign Fuses Old & Young Fishermen
<
4
Toy Brick Yogurt Branding
Toy Brick Yogurt Branding
Yo'Play Blox Packaging Can be Cleaned and Reused for Amusement
<
3
Endearing Animal Branding
Endearing Animal Branding
Pediatric Babe Packaging is Clean, Crisp and Utterly Adorable
<
2
Branded Baby Bottles
Branded Baby Bottles
The Dolce & Gabbana Feeding Set
<
1
Fruit-Shaped Juices
Fruit-Shaped Juices
Jooze Juice Boxes Are Designed for the Young at Heart
<