The "We're All Babies Inside" Evian advertising campaign is a continuation of the company's infant-driven water-promoting theme, "Live Young."
The print ads feature what the ad agency says are ordinary people toting Evian water while wearing baby body-printed t-shirts. This Live Young publicity is fun, but not quite as fun as the rollerblading babies that hip-hopped their way into stardom as water-pushing roller-skaters.
Implications - The We're All Babies Inside campaign was commissioned by BETC Euro RSCG Paris. The baby-lovin' Evian campaign is set to launch all over the world in places such as Singapore, Thailand and Australia. The featured video shows off the making of the roller babies commercial and features some adorably playful babies.