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Evian Takes Living Young to a Whole New Extreme

By: Shelby Lee Walsh - Published:   Updated: Apr 28 2011 • References: youtube & cakeheadlovesevil
Evian tries a new tactic in marketing their water. Their slogan “Live Young” is taken to a whole new level in their international commercial featuring babies on rollerblades.

These babies have moves you couldn't imagine. Take a look at the commercial above to see them pop in a 'Rapper's Delight' cassette into the boom box and get their groove on.

Implications - Advertising agencies who understand their target realize that there are certain insights that are considered 'gold.' Companies such as Evian market towards target demographics who have the desire to feel young again. By utilizing this insight, brands are able to create long-lasting campaigns which will resonate in consumers' minds.

Stats for Rollerblading Baby Ads Trending: Older & Buzzing
Traction: 10,645 clicks in 273 w
Interest: > 3 minutes
Concept: Rollerblading Baby Ads
Related: 62 examples / 48 photos
Segment: Neutral, 4-18
Comparison Set: 23 similar articles, including: babies with tattoos, viral photo-swapping, and facial hair for infants.