Marketing Trends

As a priority for authenticity continues to grow among consumers, brands are constantly adapting to find new and unexpected ways to reach consumers. Highlighting developments in interactive campaigning, advertising trends and marketing stunts, Trend Hunter’s marketing category is here to offer you the latest insights on the ever-evolving world of advertising.

TOP 20 WEEKMONTH2 MONTHS

#1: Food Waste Sneakers

Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items FULL ARTICLE

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Insights

BBQ-Themed Soy Sauce Campaigns

The Kikkoman 'Fire Up the Umami' Campaign Encourages Creativity

The Kikkoman ‘Fire Up the Umami’ campaign is being run by the brand in the UK to remind consumers of the product’s versatility when it comes to preparing a premium meal on the... MORE

Video Game Refreshment Campaigns

The Suntory x Super Mario Campaign is Playful

The Suntory x Super Mario campaign has been launched by the brand in collaboration with Nintendo in Japan as a way to provide lucky fans with the chance to win some original merchandise. The... MORE

Miniature Monday Cookie Campaigns

Crumbl Mini Cookies Will Be Available for Fans on Mondays

Crumbl Mini Cookies have previously been reserved for catering orders, but the brand is aiming to change this with its new Mini Mondays campaign to more widely launch its snack-sized treats. The... MORE

Club Sandwich Fan Clubs

The Habit Burger Grill Just Launched the New Chicken Club Club

Calling all club sandwich lovers, The Habit Burger Grill has just announced that it will be creating a community for sandwich enthusiasts called the Chicken Club Club. The cleverly named new... MORE

Pimple Patch Challenges

Florence by Mills Encourages People to Wear Spot a Spot Acne Patches

Pimple patches have become a sought-after form of self-care and expression thanks to eye-catching colors and fun shapes, and Millie Bobby Brown’s Florence by Mills brand is encouraging people... MORE

Recycled Private Label Packaging

ALDI Introduced Recycled Plastic Bottles for Water and Soda

ALDI has announced 100% recycled plastic bottles will be used for its private label range of soft drinks and bottled waters in a bid to reduce its use of virgin packaging materials. The packaging... MORE

Travel Getaway Wine Promotions

Mud House and Coolstays Partnered for a New Promotion

Mud House and Coolstays have announced a partnership that will provide consumers with the chance to win an exclusive getaway just for picking up a bottle of their favorite wine. The on-pack... MORE

Inclusive Collaboration Swimwear

Gillette Venus and The Saltwater Collective Partnered on Swimwear

Gillette Venus and The Saltwater Collective have announced a new collection of swimwear that will provide consumers of any size with the perfect piece to don when hitting the beach this summer. The... MORE

Cutting-Edge Digital Art Exhibitions

Arte Museum Las Vegas Offers Exclusive Deals to Residents

Arte Museum Las Vegas presents an extraordinary opportunity for art enthusiasts with its latest exhibition, the ‘Light of Las Vegas.’ The exhibit is housed within a cutting-edge digital... MORE

Tip-Encouraging Pizza Promotions

The Domino's You Tip, We Tip Promotion Rewards Gratuities

The Domino’s You Tip, We Tip promotion is a new campaign by the pizza brand as a way to show appreciation for customers who offer gratuities for their delivery driver. The promotion works by... MORE

Discreet Treatment

Discreet erectile dysfunction supplements protect customers' privacy

Trend - Brands in the men's health space are launching sexual health products with discreet packaging and branding. These treatments are for conditions such as erectile dysfunction without exposing the consumer. From the shipping packaging to the branding, the products are masked for privacy.

Insight - While research suggests that one in ten men in the United States are faced with erectile dysfunction-related challenges at some point, most men are hesitant to discuss the topic as acknowledging these conditions can make men feel embarrassed. However, these men still desire treatment and solutions, as they don't want to be inhibited by symptoms in the most crucial moments. As a result, these men are gravitating towards discreet products that hide the treatment purpose on the package.

Workshop Question - How could your brand address less-commonly discussed health conditions with discreet or masked products?

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