Gillette Venus and The Saltwater Collective Partnered on Swimwear
Michael Hemsworth — April 25, 2024 — Marketing
References: thesaltwatercollective & happi
Gillette Venus and The Saltwater Collective have announced a new collection of swimwear that will provide consumers of any size with the perfect piece to don when hitting the beach this summer.
The collection includes sizes from petite up to 4XL and will see each piece shipped with a Gillette Venus Miami Midnight Extra Smooth Razor. The swimwear builds on the Any Body is a Beach Body campaign to encourage consumers to feel their best when heading to the beach. The collection is being offered as part of a presale now with the official launch set to take place May 1, 2024.
CEO and Founder of The Swimwater Collection Camilla James commented on the Gillette Venus and The Saltwater Collective collaboration saying, "My goal with The Saltwater Collective is to create swimwear that helps women feel confident in their own skin. Partnering with Venus gives us the opportunity to grow our offerings and address some of the key issues women face when shopping for swimwear.”
The collection includes sizes from petite up to 4XL and will see each piece shipped with a Gillette Venus Miami Midnight Extra Smooth Razor. The swimwear builds on the Any Body is a Beach Body campaign to encourage consumers to feel their best when heading to the beach. The collection is being offered as part of a presale now with the official launch set to take place May 1, 2024.
CEO and Founder of The Swimwater Collection Camilla James commented on the Gillette Venus and The Saltwater Collective collaboration saying, "My goal with The Saltwater Collective is to create swimwear that helps women feel confident in their own skin. Partnering with Venus gives us the opportunity to grow our offerings and address some of the key issues women face when shopping for swimwear.”
Trend Themes
1. Inclusive Swimwear Sizing - Opportunity for swimwear brands to offer a diverse range of sizes for consumers of all body types.
2. Collaborative Fashion Partnerships - Potential for brands to collaborate and create inclusive collections that promote confidence and empowerment.
3. Body-positive Campaigns - Chance for companies to launch campaigns that celebrate diverse beauty standards and encourage self-confidence.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the trend of inclusivity by expanding their size ranges and partnering with diverse brands.
2. Beauty and Personal Care - Opportunities for beauty and personal care companies to align with fashion brands in promoting self-confidence through inclusive offerings.
3. Marketing and Advertising - Marketing and advertising agencies can support brands in developing campaigns that empower consumers and promote body positivity.
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