Shelby is the President and Head of Research at Trend Hunter. Awarded one of Marketing Magazine's Top 30 Under 30, she has been featured on BNN, The Globe and Mail and Cosmopolitan Magazine. She's been a part of the magazine's exciting exponential growth since 2009
Referenced by such social media moguls as Ashton Kutcher and Perez Hilton, Shelby is responsible for special projects, running the Trend Hunter Academy and launches. Shelby specializes in social media, SEO writing and online branding, which she leverages to build the Trend Hunter brand and make her mark on this cutting edge publication.
Shelby eats trends for breakfast, lunch and dinner.
What is unique that's not in your bio?
I embrace my inner nerd constantly.
What's your favorite accomplishment?
Seizing the opportunity to work for Trend Hunter is pretty up there.
How do you define cool?
Something that catches your eye for a split second but is on your mind constantly days later. If it gets you excited and you want to share it with others, it's usually cool.
What is your secret to uncovering trends?
It's not a secret that meeting new people, going to new places and trying new things is the key to discovering fascinating trends. My trends are usually 40% trend hunting and 60% trend stumbling.
What do you enjoy most about Trend Hunter?
I love that it is a hub for anything and everything. There is a huge range of eclectic topics and people in the Trend Hunter community.
What is your favorite trend?
The CapSac. Hands down.
What are your tips for writing a juicy post?
Make your articles a reflection of you. Everyone has their own style and flair. Find yours and go with it.
How do you reset to be creative?
I constantly have ideas buzzing around in my noodle so I just try and hone in on one in particular.
What inspires or excites you?
The most inspiring and exciting thing to me is when I see others get excited and inspired. When I see others living life to the fullest and enjoying themselves, I can't help but be drawn to them.
Predict something awesome for 2020?
I can't say decisively where I will be in 2020. But realistically, I'd like to think that my husband(s) Michael Cera and/or James Franco and I will be happily dwelling together in a understated downtown loft beside our sweet and elderly neighbor Keith Richards.