Brazil Telecom went down an interesting avenue this past Christmas combining hip-hop and little people to create a bizarre campaign promoting their special holiday bonuses, free calling minutes and specials for free phones.
Their offers weren’t what made this campaign incredible, however. With a website dedicated to promote their special offers, the focus is on Santa’s pimped-out low rider, sexy elves and, of course, a game you can play with breakdancing gangsters. With sex, hilarity and relevancy with today's youth, this campaign is one that doesn’t disappoint.
I wonder what Brazil Telecom will come up with for their 2010 campaign...
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