Brazil Telecom went down an interesting avenue this past Christmas combining hip-hop and little people to create a bizarre campaign promoting their special holiday bonuses, free calling minutes and specials for free phones.
Their offers weren’t what made this campaign incredible, however. With a website dedicated to promote their special offers, the focus is on Santa’s pimped-out low rider, sexy elves and, of course, a game you can play with breakdancing gangsters. With sex, hilarity and relevancy with today's youth, this campaign is one that doesn’t disappoint.
I wonder what Brazil Telecom will come up with for their 2010 campaign...
Stats for Mobile Hip-Hopvertisements
Trending: Older & Chilly
Research: 4,315 clicks in 362 w
Interest: 4 minutes
Concept: Mobile Hip-Hopvertisements
Related: 35 examples / 27 photos
Segment: Neutral, 18-35
Comparison Set: 13 similar articles, including: niche mobile gadgets, giants and midgets, and google's iphone nemesis.
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