The lastest Telus Optik TV commercial pokes fun at a seemingly cookie cutter nuclear family. Paying extra to get the HD channels is something no one wants to do, and frankly, it's a "load of brown bananas" according the the father figure in this television spot. Luckily, Telus Optik TV has come to the rescue offering their patrons free HD channels. It's the way television should be.
The creative minds behind this spot include Executive Creative Directors Kevin Barclay and Jordan Doucette of advertising agency Taxi in Vancouver, Canada. Copywriter David Giovando is responsible for the clean-cut chuckles that the script provides and Art Director Darcy Twarog captures the Leave it to Beaver look flawlessly -- just check out the awk ward family photo hanging in the background of the shot.
Stats for Picture Perfect Family Ads
Trending: Older & Mild
Research: 1,974 clicks in 194 w
Interest: > 3 minutes
Concept: Telus Optik TV
Related: 70 examples / 54 photos
Segment: Neutral, 18-55+
Comparison Set: 26 similar articles, including: heartbreaking family photos, humiliating holiday portraits, and retro nuclear family lookbooks.
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