Danier Leather Works with Style Shapers to Design Custom Leather

By: Shelby Lee Walsh - Published: Aug 23, 2013 • References: danier & youtube
When Danier Leather and MacIntyre Communications approached me to work on a campaign that focused on five Toronto influencers making custom leather jackets, (unsurprisingly) I was all in.

The campaign is titled "Style Shapers" and includes the likes of:
Lance Chung - Online Editor at Sharp Magazine
Jay Strut - Fashion Blogger of
Gracie Carroll - Fashion, Beauty & Lifestyle Blogger of
Emily Ramshow - Assistant Fashion News Editor at FLARE Magazine

Great company to be in! While the custom jackets haven't been revealed to the public or participants yet (I'm dying in anticipation), each custom leather jacket will certainly reflect the unique personalities of each influencer. For my personal design, expect some quilting, defined shoulders and a military inspiration.

Follow the journey with the social hashtag #MyDanier and catch a sneak peek of all of the designs! Stats for Influencer-Designed Fashion Trending: Older & Chilly
Research: 497 clicks in 143 w
Interest: > 3 minutes
Concept: Custom Leather
Related: 91 examples / 70 photos
Segment: Neutral, 18-55
Comparison Set: 33 similar articles, including: diy rocker jacket embellishments, golden accessory editorials, and exclusive grey scale editorials.