Fly Geenius has debuted a new range for Vanson Leathers that also taps Aleali May. Davon Bean, founder of Fly Geenius, and May have a longstanding relationship that dates back to when the creative director recruited her for the brand's first collaboration with a female designer. The capsule emphasizes May’s uniquely creative style and design ethos, as her style is typically regarded as a fusion of high fashion and streetwear.
The collection includes bespoke leather jackets, vests, and accessories that incorporate patches, iconography, and bold colors in their design.
“When I became the creative director for Vanson Leathers streetwear division, one of my goals was to shine light on female bike riders, and women in fashion,” Bean shared in a press release. “The first person I thought of was Aleali May. She is an inspiration for many of her generation; a charismatic female powerhouse, full of creativity, and innovation.”
Image Credit: Dev Bean
Why This Trend Is Growing
- Female-centric Streetwear
- A trend in female-centric streetwear could offer opportunities for other designers and brands to cater to an underrepresented market.
- Bespoke Leather Apparel
- The trend of offering bespoke leather jackets and vests could be adopted by other fashion companies, especially those specializing in leather goods or customization.
- Collaborative Designers
- The trend of collaborating with fashion designers could benefit brands by adding a fresh perspective and attracting a wider customer base.
Industries Being Reshaped
- Fashion
- The fashion industry could benefit from incorporating unique, bold designs and collaborating with up-and-coming designers to stay competitive and cater to diverse audiences.
- Leather Goods
- Leather goods companies could explore offering bespoke or custom-made products as a way of standing out in a crowded market and appealing to individual customer preferences.
- Streetwear
- The streetwear industry could benefit from focusing on female-centric designs and collaborating with designers who offer a unique perspective, thereby tapping into an underrepresented market and gaining a competitive edge.
