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23 Youthful Ad Campaigns

From Billboard Playgrounds to Inner Child T-Shirts

— April 29, 2014 — Marketing
It’s not possible to travel back in time to relive the days of childhood, but these youthful ad campaigns are pretty good at making grown adults feel like young kids once again. One of the easiest and most popular ways to get grown-ups to feel like kids is to play around with scale. IKEA, Evian and McDonald’s have all experimented with this in some way or another, using oversized furniture or objects to transport adults back to a time when their legs were too short and dangled off chairs, or needed to stand on tip toes to peek over tall counters.

Although the effect of oversized furniture is a winning one, it’s not always necessary or cost-effective to have giant furniture pieces manufactured. Instead, another effective route is simply to appeal to nostalgia or the instinct to play.
6.3
Score
Popularity
Activity
Freshness
21
Childhood-Recreating Campaigns
Childhood-Recreating Campaigns
This Live Young Stunt by Evian Gets Adults Acting Like Big Kids
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20
Interactive House Play Campaigns
Interactive House Play Campaigns
IKEA Kitchen Stories Allows Customers to Have Fun While Shopping
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19
Wall-Climbing Furniture Adverts
Wall-Climbing Furniture Adverts
Ikea 'More Appliances' Shows the Fun Side of Athletic Kitchens
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18
Snow-Creating Jungle Gyms
Snow-Creating Jungle Gyms
The Evian Playground Taps Into Adults' Inner Child
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17
Furniture Store Slumber Parties
Furniture Store Slumber Parties
IKEA Sleepover Offers Fans a Night of Fun & Pampering
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16
Gigantic Furniture Installations
Gigantic Furniture Installations
IKEA's Big Furniture Setup Lets Adults Play Like Little Kids
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15
Male-Oriented Retail Playgrounds
Male-Oriented Retail Playgrounds
IKEA Manland Gives Boyfriends and Husbands a Break from Shopping
<
14
Mirroring Infant Image Ads
Mirroring Infant Image Ads
This Evian Babies Commercial 'Baby & Me' Brings Back Dancing Tots
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13
Kids' Fantasies for Adults
Kids' Fantasies for Adults
Bank Norwegian Makes Your Childhood Dreams Come True
<
12
Whimsical Chocolate Bar Wrappers
Whimsical Chocolate Bar Wrappers
Eddie Sim's Chocolate Bar Wrapper Concept Evokes Childhood
<
11
Playful Landmark Prints
Playful Landmark Prints
These Citius Travel Solutions Ads Make Tourism Fun for Tots
<
10
Hello Kitty Lounges
Hello Kitty Lounges
Taiwan Airport Dedicates an Entire Gate to Create a Hello Kitty Dreamland
<
9
Inner Child T-Shirts
Inner Child T-Shirts
These Evian Baby Inside Tees Show Off the Wearer's Eternal Youth
<
8
Impromptu Playgrounds
Impromptu Playgrounds
San Franciso Pranksters Install Swings on BART Trains
<
7
Infantile Water Ads
Infantile Water Ads
'We're All Babies Inside,' Evian Advertising Campaign Proclaims
<
6
Gigantic Kids Toy Structures
Gigantic Kids Toy Structures
'Knock' Created a Life-Size Dollhouse to Promote H&M Home Products
<
5
Playground Slide Escalators
Playground Slide Escalators
My Volkswagen's 'The Slide' Makes Commuting a Fun Ride
<
4
Billboard Playgrounds
Billboard Playgrounds
The Mesarchitecture 'Double Happiness' Reinterprets Our Desires
<
3
Adult Playground Installations
Adult Playground Installations
Thomas Heatherwick puts his 'Spun' Chair to Artistic Use
<
2
Haute Playground Photoshoots
Haute Playground Photoshoots
The Vogue Italia July 2012 'Collections' Editorial Is Playful
<
1
Life-Sized Dollhouse Installations
Life-Sized Dollhouse Installations
Grand Central Station Hosts a Huge House to Promote Target
<