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Impromptu Playgrounds

San Franciso Pranksters Install Swings on BART Trains

— April 30, 2009 — Marketing
Swings tend to bring out the kid in anyone, even the most serious of adults can't help but laugh when they get that rush from shooting their toes into the air as their hair is whipped back. Now imagine taking that kind of fun and putting it on the subway!

Some playful pranksters installed real, functional, swings inside a Bay Area Rapid Transit (BART) train in San Francisco.

Implications - The swings were a temporary playground for northbound travelers on the train from 24th Street Station, who had more than their fair share of fun on the ordinarily drab ride. The makeshift playground involved three matching red swings fastened to the safety bars above and created an entertaining experience for eager participants and observers alike.
Trend Themes
1. Temporary Play Installations - Opportunity for businesses to create temporary play installations in public spaces to enhance user experiences.
2. Experiential Marketing - Opportunity for brands to incorporate playful experiences into their marketing campaigns to engage and delight consumers.
3. Urban Recreation - Opportunity for cities to invest in creating more recreational spaces and activities to promote community well-being and happiness.
Industry Implications
1. Public Art and Installation - Disruptive innovation opportunity for public art organizations to create interactive and temporary installations that transform public spaces.
2. Market Research and Advertising - Disruptive innovation opportunity for market research and advertising agencies to explore playful and interactive campaigns that capture consumer attention and emotions.
3. Urban Planning and Development - Disruptive innovation opportunity for urban planners and developers to prioritize the integration of recreational spaces and activities within cities to improve livability.
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