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56 Stop-and-Stare Publicity Stunts

From Flash Mobs to Exhibitionist Publicity Stunts

— November 18, 2012 — Marketing
Whether it’s a brand trying to make its mark or a social activist trying to take a stand, publicity stunts are a great way to get attention. The key to an effective publicity stunt is its ability to create conversation, go viral and make people stop and stare. Being imaginative is another big part of the publicity stunt puzzle.

Examples of extreme stunts for social good are UK performance artist Mark McGowan eating the Queen’s favorite type of dog live on radio in protest of the Prince Phillips inhumane killing of a fox while hunting. PETA even went so far as encouraging supporters to cut off their own hair and mail it to the Olsen twins in protest of their affinity for fur fashion.
6.7
Score
Popularity
Activity
Freshness
51
Seagull-Surviving Cameras
Seagull-Surviving Cameras
The GoPro Camera Undergoes Testing by the Animal Kingdom
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50
Porcelain Publicity Stunts
Porcelain Publicity Stunts
The Uncle Grey Royal Copenhagen Campaign Paints the Town Red
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49
Work-Discouraging Liquor Stunts
Work-Discouraging Liquor Stunts
Ultimat Vodka Window Washers Encourage People to Have a Drink
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48
Gigantic Jockey Publicity Stunts
Gigantic Jockey Publicity Stunts
Paddy Power Coordinates Mass Stunt for the Cheltenham Festival
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47
Break Dancing Super Squads
Break Dancing Super Squads
The Power Rangers Dubstep Video is Mighty Morphing Magnificence
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46
Record-Breaking Beacons
Record-Breaking Beacons
The 12,740 Lantern Release in Romania Lights up the Sky
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45
Social Media Scavenger Hunts
Social Media Scavenger Hunts
Twitter Guides Participants in the ‘Key to Strong’ Challe
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44
Raygun-Toting Killer Fish
Raygun-Toting Killer Fish
Sharks with Lasers is a Brilliant Idea
<
43
Brit-Themed City Clean-Ups
Brit-Themed City Clean-Ups
Ted Baker 'Midtown Abbey' Stunt Had Maids & Butlers Tidying Up NYC
<
42
Flash Mob Sleepovers
Flash Mob Sleepovers
The Creative 'IKEA Slumber Party' Publicity Stunt
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41
Car-Impaling Forks
Car-Impaling Forks
Royal De Luxe's Amuse Gueule Stunt Advertises IDM's Bulthaup Kitchen Line
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40
Bodily Soundsystem Stunts
Bodily Soundsystem Stunts
The Human Jukebox Radiates Tunes From the Inside Out
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39
Steak Trading
Steak Trading
Smith and Wollensky Steakhouse Accepts Stocks for Steaks
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38
Off the Wall Auto Ads
Off the Wall Auto Ads
The Hyundai Accent 3D Project Mapping Video Spotlights the 2012 Accent
<
37
Tricky Toilet Stunts
Tricky Toilet Stunts
The IKEA Porta-Potty Promotes Bathroom Product Line with Humor
<
36
Russian Dare Devil Stunts
Russian Dare Devil Stunts
The ‘Boobs of Steel’ Video is Death Defyingly Distractive
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35
Chaos-Inducing Publicity Stunts
Chaos-Inducing Publicity Stunts
EA Gas Giveaway for Mercenaries 2
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34
Silver Celebrity Statues
Silver Celebrity Statues
The Shiny and Nearly Nude H&M Beckham Monuments are Eye-Catching
<
33
Illuminated Social Media Signs
Illuminated Social Media Signs
The 'I like Naples' Installation Illuminates the City
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32
Aqua-Saving Social Media Campaigns
Aqua-Saving Social Media Campaigns
The 'Close the Tap' Campaign Looks to Preserve Resources
<
31
Extra-Terrestrial Dining
Extra-Terrestrial Dining
Sushi in Space Promotes Out-of-This World Taste
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30
Broadway Publicity Stunts
Broadway Publicity Stunts
Maybelline Teams with Chicago Cast to Promote Lipwear
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29
Pod-Protesting Publicity Stunts
Pod-Protesting Publicity Stunts
Greenpeace Giant iPod is Landed at Apple HQ with Activists Inside
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28
Parachuting Publicity Stunts
Parachuting Publicity Stunts
'Cow' Sends Noodles and Cash Towards the Heavens
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27
Throwing Money From Planes
Throwing Money From Planes
Tung Desem Waringin's Publicity Stunt
<
26
Sending Your Hair to Celebrities
Sending Your Hair to Celebrities
PETA's Birthday Idea for the Trollsen Twins
<
25
Campsite Publicity Stunts
Campsite Publicity Stunts
Zipcar Creates Sidewalk Couch & Camping Display
<
24
Mini Car Ping Pong
Mini Car Ping Pong
'Smart eBall' Lets Drivers Face Off on the Big Screen
<
23
Photocopied Publicity Stunts
Photocopied Publicity Stunts
Scholtz & Friends' Copy Shop Ad Campaign Recreates Berlin Landmarks
<
22
Balloon Disc Launches
Balloon Disc Launches
Jack White Shares His New Record with Floating Freebies
<
21
Eating Dog To Protest The Queen
Eating Dog To Protest The Queen
Vegan Performance Artist Makes a Statement
<
20
36 Foot Urban Beach Balls
36 Foot Urban Beach Balls
Carnival Cruises Publicity Stunt
<
19
Public Gamer Playlands
Public Gamer Playlands
Super Mario 3D Land Gets Recreated in New York's Times Square
<
18
Trend Hunter Hits One Billion Views
Trend Hunter Hits One Billion Views
Thanks to Our Awesome Trend Report Loving Community
<
17
Fast Food Timekeepers
Fast Food Timekeepers
The McDonald's Sundial Billboard Lets People Know What to Eat When
<
16
Projected Publicity
Projected Publicity
Trend Hunter VP Shelby Walsh Discusses Viral Hot Wheels Stunt Videos
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15
Tacky Publicity Stunts
Tacky Publicity Stunts
Bikini-clad Britney Spears Promotes Circus Tour on Letterman
<
14
Living Angels Flying Over Italy
Living Angels Flying Over Italy
Missoni Designed Angel at the Venice Carnival 2009
<
13
Exhibitionist Publicity Stunts
Exhibitionist Publicity Stunts
The Palmolive Shower in Moscow Features Bathing Beauties
<
12
Best Buy Fearful of People Dressed Like Its Employees
Best Buy Fearful of People Dressed Like Its Employees
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11
Urban Micro Pandas
Urban Micro Pandas
1600 Black Eyed Bears Bring Important Message for WWF
<
10
Coffin Pranks
Coffin Pranks
Where is Dennis Rodman Now? Almost Dead?
<
9
Airplane Publicity Stunts
Airplane Publicity Stunts
Volkswagen Touareg Pulls 747
<
8
UFO Crash Publicity Stunts
UFO Crash Publicity Stunts
The Potters Field Mystery
<
7
Insane Party Locations
Insane Party Locations
Subway Shindigs Take Public Parties Underground
<
6
Desperate Publicity Stunts
Desperate Publicity Stunts
Britney Spears and Avril Lavigne Pose Topless
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5
Streaker-Recruiting Publicity Stunts
Streaker-Recruiting Publicity Stunts
This 'Get Naked' Stover Campaign Encourages Nudity
<
4
Naughty Publicity Stunts
Naughty Publicity Stunts
Nadya Suleman Offered $1M Adult Film Deal With Vivid Entertainment
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3
Breast Milk Ice Cream
Breast Milk Ice Cream
PETA Asks Ben & Jerry's To Use Human Dairy
<
2
Guerrilla Marketing for Kids
Guerrilla Marketing for Kids
ChupaChups Lollipop Road Signs
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1
Bigfoot Captured
Bigfoot Captured
Scientists to Reveal Bigfoot and DNA (Proof or Hoax?)
<