Instead of investing thousands of dollars in marketing campaigns, motivational speaker Tung Desem Waringin will throw 100 million rupiah ($10,740) out of a plane to promote his new book.
To put into perspective how much money this is, consider that many people in Indonesia live on under $2 a day.
Instead of investing thousands in fancy campaigns, he sees it as much more effective to give the money to the people instead.
Although Jakarta police won't issue him a permit, Waringin, 40, is instead going outside the capital: which will probably be more effective in terms of getting money to the more poverty stricken.
The Indonesian businessman, who is also a firewalk trainer, is known for his publicity stunts. To promote his first book in 2005, for example, he dressed up as a well known war hero and road around Jakarta on horseback. The video clip shows new coverage of this event
For more on this controversial figure of inspiration, take a look at his MySpace page.