ChupaChups Lollipops has released a series of guerrilla marketing stunts where the round road signs are branded on the back as lollipops.
While the stunt is a great idea, I am just not too sure how I feel about blatantly doing publicity stunts like this aimed directly at children.
It is impossible to tell where the signs were. If they were placed directly outside schools then I would have much more of an issue with it.
Guerrilla Marketing for Kids
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