Evian tries a new tactic in marketing their water. Their slogan â€œLive Youngâ€ is taken to a whole new level in their international commercial featuring babies on rollerblades.
These babies have moves you couldn't imagine. Take a look at the commercial above to see them pop in a 'Rapper's Delight' cassette into the boom box and get their groove on.
Implications - Advertising agencies who understand their target realize that there are certain insights that are considered 'gold.' Companies such as Evian market towards target demographics who have the desire to feel young again. By utilizing this insight, brands are able to create long-lasting campaigns which will resonate in consumers' minds.