Take It to Eleven Celebrates the Joy of Small Conveniences
Laura McQuarrie — May 5, 2021 — Marketing
References: adweek
7-Eleven's Take It to Eleven shares a series of 30-second ad spots that offer insight into small moments of joy brought on by conveniences. The colorful campaign appeals to an eclectic audience—in one spot, for example, 7-Eleven focuses on energizing a group of Japanese rockabilly fans with coffee and in another, an older Black roller skater is seen on a Slurpee run.
Take It to Eleven offers a look into the many vibrant communities that are drawn to the convenience store chain and the support it provides with everything from morning coffee to 24/7 delivery services for late-night munchies. With this youthful series of ads, 7-Eleven resonates with its current customer base and has the potential to inspire others to see its offerings in a new light.
Take It to Eleven offers a look into the many vibrant communities that are drawn to the convenience store chain and the support it provides with everything from morning coffee to 24/7 delivery services for late-night munchies. With this youthful series of ads, 7-Eleven resonates with its current customer base and has the potential to inspire others to see its offerings in a new light.
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