There are certain instincts and abilities that some are said to be born with, and the Guy Mezger Combat Sports Club ads target the hard-wired fighters at a very early age. After all, the sooner you start training, the stronger you'll be.
The studio's marketing campaign was undertaken with the help of the Firehouse advertising agency, who developed this series of prints to portray objects associated with infants as combat-ready equipment. In the Guy Mezger Combat Sports Club ads, a pacifier becomes a mouthguard, cradles and playpens become boxing rings and mobiles turn to punching bags. If anyone really raised his baby with such aggressive surroundings, I wouldn't want to see what he could do in a fight.
Key Themes Behind This Trend
- Early Fight Training
- Creating opportunities for children to train in combat sports
- Incorporating Aggressive Imagery Into Advertising
- Using combat sports imagery in unexpected ways to promote products or services
- Breaking Stereotypes with Ads
- Using unexpected imagery to challenge stereotypes and gender norms
Where This Applies
- Fitness
- Developing innovative fitness programs that incorporate combat sports training for children and families
- Marketing and Advertising
- Creating out-of-the-box advertising campaigns that challenge traditional norms and expectations
- Childcare
- Incorporating combat sports training into childcare programs to encourage children's physical development
