Whether or not you’re a fan of the motorcycle company, it’s hard to deny how badass these Harley-Davidson ads are. The series of advertisements feature ways of showing how you either have the Harley spirit or you don’t.
The Harley-Davidson ads were created by advertising agency Momapropaganda in Brazil and it features a young boy as well as a newborn as they illustrate what the Harley spirit truly is. The image of the baby boy shows him cutting his own umbilical cord while the little boy applies on himself a temporary tattoo sleeve. The accompanying copy “Harley spirit. You’re born with it” captures the essence of the images in simple yet wildly effective ways.
Take a look at the Harley-Davidson ads to see if you can relate; maybe you’re born with it.