The Gerber 'United Babies' Commercial Features Stop-Motion Infants

 - Aug 24, 2010   Updated: Jun 22 2011
References: gerber & adsoftheworld
The Gerber 'United Babies' commercial is definitely one that pulls on the heart strings. Featuring babies from every walk of life, melded together using stop motion, the ad consists of an adorable montage of infants and toddlers.

The Gerber 'United Babies' commercial is definitely one to watch out for, especially if you're baby crazy and adore all little infants and their cute dimply faces.

Implications - The use of babies in media is part of a broader approach known as the heartstrings angle. The ideals associated with childhood, like innocence and playfulness, appeal to a broad range of people, so the use of these images is ideal. Companies that advertise with the heartstrings angle with babies, animals and other adorable elements popular among consumers effectively excite consumer interest.