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Utopia Rebrands Popular Liquor Bottles into Infant Products

 - Jan 29, 2012
References: blog.thaeger & complex
Marketers know that to earn a customer for life, you must start young -- in the case of these baby booze bottles, very, very young. Now, these liquor-oriented baby bottle designs are simply just a fun project by design collection Utopia, but they provide a stunning visual commentary on marketing as it pertains to very young children. Today, marketers just have to slap on a Barbie or Disney label, and a hit product is in the making.

These baby booze bottles demonstrate just how far marketers can go to gain the attention of their younger customers. And while these are definitely on the extreme side of things, some marketing campaigns are not far off. Alcohol is certainly good for babies, but then again, neither is the greasy food promoted by McDonald's. What's even more alarming is this little tidbit: According to researchers, babies can recognize up to 100 different corporate logos by the time they're 3 years old!