This adorable KIA Superbowl ad will resonate with young parents everywhere. The advertisement, entitled Space Babies, was just one of the many hilarious ads showcased at the 2013 Super Bowl. The advertisement depicts a young Dad nervously trying to think on the spot when his toddler son poses the question: "Dad, where do babies come from?" As the white lie elaborates the Dad tells his inquisitive son that babies come from a magical planet called 'Babylandia.'
Things all get a bit innuendo laden when the Dad reveals that the babies "board big shiny rocket ships" that "penetrate the earth's atmosphere" and finally are "released everywhere -- all over the world." An ad that contains adorable babies and cute baby animals alongside a shiny new Ford Kia was never going to fail, now was it?
Key Themes Behind This Trend
- Adorable Baby Advertising
- Opportunity to appeal to young parents through creative and humorous advertisements featuring babies and children.
- Humorous Super Bowl Ads
- Utilizing the platform of the Super Bowl to showcase creative and humorous ads.
- Imaginative Parenting
- Promoting imaginative and playful parenting as a way to engage with children and strengthen parent-child relationships.
Where This Applies
- Automobiles
- Creative advertising campaigns for car companies that feature adorable and humorous content can attract young families.
- Consumer Goods
- Companies that produce products for babies and young children can utilize creative and humorous advertising strategies to appeal to parents.
- Media and Marketing
- Utilizing large media platforms such as the Super Bowl to showcase creative and innovative ad campaigns.
