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Clever Childish Branding

The Grown Up Chocolate Company Packaging Celebrates Your Inner Child

— November 5, 2011 — Lifestyle
The Grown Up Chocolate Company has made it their mission to revisit childhood chocolate favorites and revamp them to suit a more sophisticated, grown-up palate. Thinl back to the days when marshmallow Fluff and Twinkies were King and try to recall your favorite chocolate bar. Now that you've been introduced to the wonderful world of artisan chocolates, it is hard to contemplate biting into the same bar your five year-old self so adored, yet the tug of nostalgia is almost too potent to ignore. Now, thanks to the Grown Up Chocolate Company, you can take a stroll down memory lane without insulting your discerning taste buds.

To create packaging for this ingenius and noble cause, the Grown Up Chocolate Company turned to Toast Design to create the perfect case for these sophisticated confections. Choosing to capitalize on the grown-up tastes of the product married with the child-like flavor combinations, Toast’s packaging features kids dressed like adults trying desperately to win the candy. Speaking to the inner child in serious adults everywhere, these packages seduce through the Peter Pan principle: the innate desire to never grow up. The Grown Up Chocolate Company thankfully steps in to deliver the consolation prize of outrageously delicious chocolate.

Life is too short to spend it worrying about morgages and home renovations, take a trip back to a simpler time in your life via chocolate bliss with the Grown Up Chocolate Company.
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