There's very little fun in using and changing nappies, so Eroski Diaper packaging is an attempt to really lighten up the image of such products. The design team at Supper Studio were hired to rework the identity of the infants' and young children's ranges with different marketing strategies to appeal to the parent and kid alike.
The adorable baby product is wrapped up in pouches of a lovely pastel teal and rendered whimsical with illustrations of cartoon elephants, cows, giraffes, hippos and rubber duckies. Each of these characters is surrounded in a dotted line to suggest that it can be cut out with scissors.
Eroski Diaper packaging for toddlers' nappy pants takes a different approach. It's enlivened with bright colors and bold patterns and engenders a relatability through playful photos of youngsters on the labels.