Babies have to wear their diapers all day long, seven days a week, and the Huggies 'Best Seat in the House' commercial reminds mothers of that fact.
The Huggies 'Best Seat in the House' ad is a 30-second TV spot developed by Ogilvy & Mather Sydney and Mindshare that reminds the viewer that aside from the other many places a baby will sit during the day -- such as the car seat, shopping cart seat and sofa -- he is always in his diaper. Because he must be in his diaper, or 'nappie,' all the time, moms should take care to use Huggies Nappies in conjunction with Huggies Baby Wipes.
Launched by Kimberly-Clark Australia as part of a larger campaign promoting the Huggies Nappies brand and Huggies Baby Wipes, the commercial reminds mothers of Huggies' superior quality and comfort by building an emotional connection.
All-Day Diaper Commercials
More Stats +/-
Future Festival: 2 for 1 Flash Sale!
Badass Baby Gear
21 Diapers Innovations
Retro Baby Booties
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.