The babies featured in the Playtex Binky campaign could easily be inducted into the Hells Angels gang. It is of no consequence that they can probably not walk, just plop them into a mini Harley Davidson and see them vroom around as ferociously as a bearded and bandana'd grown man. Granted, the use of this binky may subdue them long enough to steer them clear of such a hard life.
Targeting 'difficult little people,' as stated on in the tag line, the Playtex Binky campaign was conceived and executed by Grey Healthy People, an ad agency based in the United States. Absolutely adorable thanks to the appearance of full body tattoos, piercings and unlimited attitude, the print ads are made to grab people's attention immediately. It was art directed by Ning Li.
Why This Trend Is Growing
- Baby Advertising
- Opportunity for innovative campaigns targeting babies with unique and attention-grabbing visuals like tattoos and piercings.
- Disruptive Print Advertising
- Potential for print advertising to break traditional norms by featuring unconventional visuals that captivate audiences.
- Stereotype-defying Marketing
- Opportunity to challenge societal norms and stereotypes in marketing by presenting babies in a non-traditional and edgy way.
Industries Being Reshaped
- Ad Agencies
- Ad agencies can seize the opportunity to create innovative and attention-grabbing baby ad campaigns for their clients.
- Baby Products
- Baby product companies can explore unconventional marketing strategies, like tattoos and piercings, to differentiate their products in the market.
- Print Media
- Print media companies can venture into disruptive advertising by pushing the boundaries of traditional visuals to attract and engage audiences.
