The L’universe de Chocolat company embarks into the world of yummy alcoholic-confections -- much to the detriment of the adorable baby faces featured in the ad campaign. Created by advertising agency Dentsu, they introduce viewers to this sweet new venture with cute faces of dribbling infants.
You could either find this ad campaign hilarious or in bad taste, since the toddlers look so inebriated that they can’t even crawl on their own. However, since I’m no longer a baby, I definitely want to try out this chocolate with whiskey to see if it will turn me into a drunken drooling baby.
What Makes This Trend Stand Out
- Alcoholic Confections
- L'universe de Chocolat's new alcoholic confection line shows an opportunity for companies to expand into the adult treat market.
- Controversial Advertising
- The use of inebriated babies in L'universe de Chocolat's campaign sparks a trend towards controversial advertising for shock value.
- Nostalgic Marketing
- L'universe de Chocolat's use of baby faces plays into nostalgic marketing techniques that evoke emotional responses from consumers.
Sectors Adopting This
- Food and Beverage
- The intersection of alcohol and confections provides potential growth for the food and beverage industry.
- Advertising
- The controversial use of inebriated infants in L'universe de Chocolat's campaign opens up new opportunities for provocative advertising.
- Marketing
- L'universe de Chocolat's nostalgic marketing strategy sets a new path for companies looking to use sentimental and emotional tactics to appeal to consumers.
