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19 Break-Encouraging Kit Kat Campaigns

From Classic Food Focused Ads to Lifestyle Behaviors

— January 24, 2014 — Marketing
These Kit Kat campaigns have been able to focus on the concept of "taking a break" as the brands popular slogan. The idea of integrating this message into these tasty chocolates would ensure that people should take a break more often. It’s become a ritual that these ads not only promote the tasty treat itself but also incorporate human behaviors to accompany the product.

Taking a break could simply mean steering away from work or technology where most people should reward themselves with something sweet for their accomplishments. Every once in a while, it’s great to enjoy yourself in the best way possible. These Kit Kat campaigns portray perfect examples of how hard working people should relax and treat themselves more often with great snack like Kit Kat bars.
3.8
Score
Popularity
Activity
Freshness
19
Recreated Famous Jingles
Recreated Famous Jingles
Grant Woodlard Reinvents Brand Songs by Playing the Piano with Products
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18
Snack Savior Ads
Snack Savior Ads
The Kit Kat Break Rescuers Save People from Potential Annoyances
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17
Custom Baked Chocolate Bars
Custom Baked Chocolate Bars
This Special Treat Comes in Original Chocolate or Mini Pudding
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16
Easter-Themed Chocolate Bars
Easter-Themed Chocolate Bars
New Kit Kat Flavors Include Apple Pie and Carrot with Bunny Etchings
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15
Anti-Internet Chocolate Zones
Anti-Internet Chocolate Zones
Kit Kat Sets Up a No Wifi Zone without Internet to Give a Break
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14
Chocolate-Infused Tech Products
Chocolate-Infused Tech Products
The Android KitKat Collaboration Creates an Unlikely Partnership
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13
Cross-Promotional Chocolate Packaging
Cross-Promotional Chocolate Packaging
KitKat's YouTube Break Redesign Commemorates 2 Anniversaries
<
12
Spring Blossom Chocolates
Spring Blossom Chocolates
The Green Tea Cherry Kit Kat Bar Says Goodbye to Winter
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11
Broken Corporate Object Ads
Broken Corporate Object Ads
The Kit Kat Campaign Promotes Candybars and Much-Needed Breaks
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10
Snapping Chocolate Christmas Countdowns
Snapping Chocolate Christmas Countdowns
The Kit Kat Advent Calendar is Made Up of 24 Fingers
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9
Abandoned Chocolate Ads
Abandoned Chocolate Ads
This Kit Kat Ad Shows a Literal Take on the Brand's Slogan
<
8
Tension-Breaking Chocolate
Tension-Breaking Chocolate
KitKat Break Your Enemies Campaign
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7
Instant Poster Seating
Instant Poster Seating
The Kit Kat Chaoster is a Super Convenient Advertisment
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6
Chocolate Social Media Feuds
Chocolate Social Media Feuds
Kit Kat Challenges Oreo to Twitter Tic-Tac-Toe with Hilarious Results
<
5
Specialized Chocolate Shops
Specialized Chocolate Shops
The Kit Kat Chocolatory is the First Store of Its Kind in the World
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4
Brand Slogan-Inspired Ads
Brand Slogan-Inspired Ads
The Kit Kat 'Have a Seat' Ad Brings the Trademark Slogan to Life
<
3
Attitude-Changing Chocolate Ads
Attitude-Changing Chocolate Ads
The Kit Kat Ad Campaign Shows the True Value of a Break
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2
Nap-Inducing Notebooks
Nap-Inducing Notebooks
The 'Pillow Book' Lets Students Rest Anywhere
<
1
Human Vending Machines
Human Vending Machines
Kit Kat's Man-Powered Promo at London Victoria
<