The Kit Kat ad campaign may revolve around the chocolate company's classic tag line, "Have a break, Have a Kit Kat," but it also elaborates on it. Instead of focusing solely on the break itself, the posters show the benefit of such a timeout. For instance, one of the print ads depicts an angry employee who seems resolved to show his boss who's really boss, takes a shower and becomes a lot more rational.
Conceived and executed by the JWT branch based in Dubai, United Arab Emirates, the Kit Kat ad campaign juxtaposes real photography and adorable illustrations. Art directed and illustrated by Adham Obeid with creative direction by Seyoan Vela, the Kit Kat ad campaign features copy from Carl Mallia. At once fun and serious, it shows just how valuable a Kit Kat break can be.