Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,671 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,576 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,576 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,221 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,671 cutting edge ideas.

Attitude-Changing Chocolate Ads

The Kit Kat Ad Campaign Shows the True Value of a Break

— February 5, 2013 — Marketing
The Kit Kat ad campaign may revolve around the chocolate company's classic tag line, "Have a break, Have a Kit Kat," but it also elaborates on it. Instead of focusing solely on the break itself, the posters show the benefit of such a timeout. For instance, one of the print ads depicts an angry employee who seems resolved to show his boss who's really boss, takes a shower and becomes a lot more rational.

Conceived and executed by the JWT branch based in Dubai, United Arab Emirates, the Kit Kat ad campaign juxtaposes real photography and adorable illustrations. Art directed and illustrated by Adham Obeid with creative direction by Seyoan Vela, the Kit Kat ad campaign features copy from Carl Mallia. At once fun and serious, it shows just how valuable a Kit Kat break can be.
Trend Themes
1. Emotional Advertising - This trend highlights the use of emotional appeals in advertising to create a connection with consumers and convey the value of a product or service.
2. Visual Storytelling - This trend emphasizes the use of visuals, such as photography and illustrations, to tell a compelling story and capture attention in advertising campaigns.
3. Integrating Real and Imaginary Worlds - This trend explores the blend of real photography and illustrations in advertising to create a unique and captivating visual experience.
Industry Implications
1. Chocolate Industry - This industry can leverage emotional advertising and visual storytelling techniques to communicate the benefits of their products and engage with customers.
2. Creative Advertising Industry - This industry can explore the trend of integrating real and imaginary worlds to create innovative and attention-grabbing campaigns for their clients.
3. Food and Beverage Industry - This industry can adopt emotional advertising and visual storytelling strategies to showcase the unique qualities and experiences associated with their products.
4.7
Score
Popularity
Activity
Freshness