The Kit Kat campaign revolves around the candybar's famous line, "Break me off a piece of that Kit Kat Bar." Instead of featuring imagery of the actual chocolate pieces being broken apart, it hones in on the corporate world by snapping iconic workoholic objects such as a conference meeting table and a smartphone. In addition to alluding to the candybar itself, these images also symbolize taking a break for boring, time-gobbling jobs.
Conceived and executed by the JWT ad agency based in Mexico, the Kit Kat campaign was art directed by Ricardo Carrera with creative direction by Enrique Codesido and Daniel Granatta. It was photographed by studio Estilo 3d and features the digital imaging of Abraham Navarrete. The overall campaign is simple, direct and in line with the brand.