A campaign for chocolate brand Kit-Kat hopes to help students after they pull all-nighters with the 'Pillow Book.' Since students seem to be perpetually tired and with their notebooks, the Pillow Book wants to let students catch a few winks. The inflatable notebook works as both a pad of paper and as a soft cloud of comfort. Users can inflate the cover of the notebook at anytime and enjoy a guerrilla nap.
The idea behind the Pillow Book came from Kit Kat's slogan of "Have a break, have a Kit Kat." Continuing with the slogan's relaxation motif, ad agency JWT Brazil created the campaign to regain market share with teens and help them take a break.
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Green Tea Kit Kat in Japan
Attitude-Changing Chocolate Ads
Crowdsourced Candy Bar Flavors
Ethical Chocolate Bars
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The 'Pillow Book' Lets Students Rest Anywhere
- By: Alexander LamJun 11, 2013