Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'Pillow Book' Lets Students Rest Anywhere

 - Jun 11, 2013
References: ibelieveinadv
A campaign for chocolate brand Kit-Kat hopes to help students after they pull all-nighters with the 'Pillow Book.' Since students seem to be perpetually tired and with their notebooks, the Pillow Book wants to let students catch a few winks. The inflatable notebook works as both a pad of paper and as a soft cloud of comfort. Users can inflate the cover of the notebook at anytime and enjoy a guerrilla nap.

The idea behind the Pillow Book came from Kit Kat's slogan of "Have a break, have a Kit Kat." Continuing with the slogan's relaxation motif, ad agency JWT Brazil created the campaign to regain market share with teens and help them take a break.