The Kit Kat 'Have a Seat' Ad Brings the Trademark Slogan to Life
Akihiko Tse — September 23, 2013 — Marketing
References: jwt-amsterdam.pressdoc & designtaxi
When was the last time you heeded the chocolate brand Kit Kat's advice to 'Have a break?'
To commemorate Android's latest operating system, the 'Kit Kat,' the confectionary brand partnered with the ad agency JWT Amsterdam to launch a new campaign that rewards people for simply doing it the Kit Kay way -- by taking a break. In 'KITKAT - Have a seat,' people are invited to sit down and rest by a board at various locations across Amsterdam and Utrecht at an allotted time in order to win a free Nexus 7 tablet.
As people gaze and take up their positions on the specially made benches in plazas and at bus stations, a man who looks like a pizza delivery man in a scooter shows up to give the person sitting down a bow-tied box, which is greeted by loud applause and a flurry of confetti raining down on them.
To commemorate Android's latest operating system, the 'Kit Kat,' the confectionary brand partnered with the ad agency JWT Amsterdam to launch a new campaign that rewards people for simply doing it the Kit Kay way -- by taking a break. In 'KITKAT - Have a seat,' people are invited to sit down and rest by a board at various locations across Amsterdam and Utrecht at an allotted time in order to win a free Nexus 7 tablet.
As people gaze and take up their positions on the specially made benches in plazas and at bus stations, a man who looks like a pizza delivery man in a scooter shows up to give the person sitting down a bow-tied box, which is greeted by loud applause and a flurry of confetti raining down on them.
Trend Themes
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Interactive Brand Ads — Brands are creating interactive marketing campaigns that engage customers in person.
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Slogan-inspired Campaigns — Brands are using their existing slogans to bring attention to their products and services.
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Real-time Rewards — Brands are offering rewards in real time to customers who engage with their marketing campaigns.
Industry Implications
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Confectionery Industry — Confectionery companies have the opportunity to create interactive marketing campaigns to engage with customers in a unique way.
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Mobile Technology Industry — Mobile technology companies have the opportunity to partner with brands to create engaging marketing campaigns for their latest products.
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Advertising Industry — Advertising agencies have the opportunity to create unique, slogan-inspired campaigns that capture the attention of consumers and promote brand recognition.
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