This funny Kit Kat ad tells the story of a worker who decided to take the slogan of the chocolate brand to heart during the installation of this billboard. By now, the Kit Kat's "Have a break, have a Kit Kat," slogan is extremely well known. Rather than completing the phrase, the billboard is set up to look as though whoever was installing it decided to give up on their job halfway through and take a break instead, abandoning ladder and all.
The ironic ad brings a playful twist to the well-known slogan, while still providing enough identifiable elements so that you know that the ad could only be in reference to a bar of Kit Kat chocolate, which is mostly thanks to the iconic red and white coloring of the print.
Abandoned Chocolate Ads
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Specialized Chocolate Shops
Brand Slogan-Inspired Ads
Crowdsourced Candy Bar Flavors
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.