Ideas
Explore the world's #1 largest database of ideas and innovations, with 465,408 inspiring examples.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,760 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,760 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 465,408 cutting edge ideas.

Funny Parody-Styled Ads

Choco Leibniz Launched a New Campaign Entitled ‘A Little Bit Fancy’

— August 23, 2019 — Marketing
Choco Leibniz's recently launched its new campaign, titled ‘A Little Bit Fancy,' which includes a video commercial that begins with common office chatter around the days of the week. The campaign displays people who slowly become slightly fancier while consuming the chocolate covered cookie with a signature, sophisticated element -- their pinkies up.

The A Little Bit Fancy campaign underscores Bahlsen's reputation for being high-quality and delicious and "poke[s] fun at the perception of Choco Leibniz as ‘fancy,'" states Claire Sutton, the head of marketing for the UK Bahlsen Biscuits. She continues, "If you’ve got the neighbors to impress, an important meeting at work, whenever you really want to make the right impression there’s only one biscuit to serve. And whenever you enjoy a Bahlsen Choco Leibniz, you can’t help but feel a little bit fancy.”

The campaign will roll out nationally on television and VOD.
Trend Themes
1. Parody-style Advertising - Leverage humor and satire in advertising to create memorable campaigns that break away from traditional advertising approaches.
2. Sophisticated Branding - Reposition consumer products as high-quality and premium through clever marketing techniques that infuse products with a sense of elegance and sophistication.
3. Emotive Advertising - Create emotional connections with customers by leveraging storytelling techniques in advertising campaigns that build more personal and lasting brand-customer relationships.
Industry Implications
1. Consumer Goods - Consumer goods companies can leverage parody-style advertising to differentiate products in crowded markets or reposition a product line as high-end and fancy.
2. Food and Beverage - Food and beverage companies can leverage sophisticated branding techniques to create high-end product lines or reposition classic snacks or desserts to appeal to a high-end or health-conscious consumer base.
3. Marketing and Advertising - Marketing and advertising firms can leverage emotive advertising techniques to help companies build stronger brand-customer relationships as well as create campaigns that resonate more strongly with consumers.
6
Score
Popularity
Activity
Freshness