Numerous famous jingles have been recreated by Grant Woodlard, who uses each brand-specific product to play the piano. Each brand has its own catchphrase or jingle that gets stuck in a consumer's head for hours or days at a time. These famous brand strategies have now been recreated using a piano played by brand products to the tune of a famous jingle.
In this branding stunt, Woolard decided to use 25 different products including Kit-Kat, Tums, McDonald's and Mentos to play the piano to each of their jingles. The tunes are distinctly recognizable to an educated consumer. For example, a Folgers canister plays the famous hum-worthy tune of "the best part of waking up is Folgers in your cup."
This humorous ad is a clever way to reminisce on past branding techniques and to realize how recognizable a brand can be just based on a few notes played on a piano.