This series of print ads comes from FocusDriven.Org in an attempt to raise texting and driving awareness in a simple, straightforward way.
The message is simple: if you text and drive dangerous things happen. With the rise of cell phones has come a new challenge for those trying to keep our roads safe. As if young drivers weren’t distracted enough already, many of them have got into the habit of texting while they drive. Some people figure that it will only take two seconds and won’t hurt anybody.
These ads take aim at texting and driving awareness by writing out commonly texted short forms and symbols on roads using flowers. These images immediately evoke those of roadside memorials and support the message that texting and driving is dangerous.