Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

IKEA's Paranormal-Inspired Furniture Commercial Has a Freaky Bed

 - Aug 6, 2014
References: ikea & brandingmagazine
Taking cues from the Paranormal Activity franchise, this Italian IKEA furniture commercial shows a couple late at night enjoying an almost restful night's sleep.

For a lot of people, their bed is their haven and safe place, but in this ad, the bed is anything but. The shaky, home movie style footage captures the couple fast asleep in the middle of the night. However, it's not long before the guy starts being devoured by his mattress, sinking into some dark scary place under the bed. Throughout the video, the woman sleeps soundly, but you can assume she'll be next, unless she takes a trip to IKEA to purchase a brand new bedroom set that's free of spirits.